I build the connective tissue between your website and your floor: the inventory, orders, and customer data that have to stay true in both places at once. Then I hand it to your team to run.
Your Shopify apps assume you're online-first. Your POS and retail tools assume you're floor-first. Nobody built for the handoff between them, so your team runs the handoff by hand.
Inventory that has to be right on the site and in the store at the same time. Purchase orders that feed both channels. Customer history split between the register and the website. A weekly number that only exists because someone stitched the two worlds together in a spreadsheet. That stitching is invisible, manual, and it's exactly where your time, money, and risk leak. It holds together because a person holds it together, not because a system does.
A 35-year-old, multi-location boutique. Wholesale orders arrived as PDFs and spreadsheets, got re-keyed by hand, and the website, the stores, and the back office never quite agreed on what was true. I rebuilt the chain from vendor order intake through inventory to daily reporting so both channels finally run off one system, then handed it to the team.
I embed as intensive headcount for a focused window (typically one to three months) to build the connection between your website and your floor. Then I step back to light-touch support. You're not buying permanent headcount, you're buying a system your own people run.
We take one workflow that crosses your website and your floor and find exactly where it leaks.
Two to three weeks mapping how the business really runs across both channels. You get a prioritized roadmap and you own it whether or not we continue.
We build the highest-leverage connection first. I work as embedded headcount for this stretch, then hand it off. A real system your team uses, not a deck.
Your team runs it day to day; I maintain and improve it as the business changes.
If three of those five are true, we should talk.
For 10+ years I built systems where two sources of data have to agree or everything breaks: payments, billing, reconciliation. That's the same discipline a business living in two worlds needs. Map what's really happening across both, then build something the team can rely on.
Led core transaction and reconciliation platforms at SquareTrade (an Allstate company) and cloud products at Verizon, systems where every record has to reconcile.
At National MI, built an AI-driven system to extract data from scanned payment documents with confidence scoring, automating 81% of a manual process.
Designed and shipped a full platform from scratch (Next.js, Supabase, Stripe). I build the systems myself, you're not paying me to hand you a deck.
Where does your website stop knowing what your store knows?
That gap is usually where the manual work lives. The first step is just a 30-minute review, free, no pitch.